The hydration aisle wasn't honest with us. Sports drinks were a sugar bomb. ORS was for being sick. Plain water was missing the minerals our cells run on. So we built the drink we'd been looking for — clean, properly dosed, made for daily training.
Loaded with sugar — up to 30g in a single bottle.
Built for being sick, not for daily training.
Replaces the fluid, ignores the minerals you sweat out.
11AMP fixes all three.
Chief Vision Officer“I built the product I always needed.”
Years of consistent, unsponsored training got her to her goals — but recovery still felt off. When she audited her routine, the weak link was the bottle. Nothing on the shelf was honest enough, so she engineered the hydration drink she'd been missing.
Chief Business Officer“A great product still needs a way to reach people.”
He saw the size of the problem Harshika was solving and built the company around it — formulation partners, supply chain, and go-to-market — turning a personal product into a brand that can show up for athletes across India.
Zero added sugar, no artificial dyes, no fillers. Only ingredients we'd put in our own bodies.
Therapeutic doses of electrolytes, BCAAs and vitamins — not a sprinkle for the label.
Engineered for the people training daily, not the people writing the marketing.
I fixed my body. Then I fixed what I put into it.
— Harshika, Founder
Every batch is formulated and packed in India. We're a small team taking the long way — proper doses, proper testing, no shortcuts.
